Over the next four posts, I am going to post short stories and explanations on important stock metrics. I am going to cover dividends, debt, P/E ratio and more. These stories are meant to be easy enough for a child to understand. Throughout the stories, there will be four characters, Farhang(Father), Kristin(Mother), and their daughters Lily and Sara. Lily and Sara open up their own lemonade stand but they have some troubles, sometimes it rains so they don’t get enough customers and other times their father, Farhang, just can’t wrap his head around the concepts. Profit Margins: We are going to start with Profit Margins. This story will take you step by step on how to calculate the Profit Margins of any company you have interest in. Sources such as Morningstar and Motley Fool help you find the exact calculations without doing the research but you should at least know how to find the data you need and how to calculate it. As an investor it’s important to know wh...
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