Compounding Snowballs

A few months ago, I wrote a post on my investing process called: Why Do I Invest? . In section 4, I talk about connecting the story of a company (recent news, patterns in performance, products, predictable faults, etc.) to the numbers (debt, P/E, ROE, etc.).  I do feel it necessary for me to reiterate the importance of this because of a quote from a recent article. “I picked Pepsi because I love Sun Chips. Cheddar Sun Chips are my favorite — that’s how I pick most of my stocks.” Yes, I did buy Pepsi in part because of their products. But I picked it for more than just my growing love of the products, I picked it because a majority of our population buys Pepsi products. It started because I like their products, but it did not end there. I did more research than just open up a bag of chips and fall in love. Just as Aunt Ginny did, I looked at the company and tried their products, along with checking the numbers and learning more than just the calorie count of 12 servings of...

More than just Starbucks ’ addicting drinks, or Unilever’s cleansing soap they are both very focused on socially responsible practices, and they both take great pride in making a positive impact. Both of these companies track and report on what they’re doing to be socially responsible. Starbucks and Unilever are very different companies, but they find their own ways to impact the world for better. For those of you who don’t know (LOL), Starbucks is coffee shop known for their Pumpkin Spice Lattes (PSL) and their modern experimental drinks. Unilever, on the other hand, controls a variety of brands from a scent teenage boys love to drench themselves in, Axe Body Spray, to the delicious chocolate coated Magnum ice cream bars to Dove Soap, Lipton tea, and many more. Looking at both of their Sustainable Living or Social Impact tabs these companies have a range of things they are trying to improve. Here's some fun math to think about: If you haven’t already, go check out my ...